SHANDESIGN studio developed the rebranding and full package of broadcasting design for the first national satellite channel of Kazakhstan Republic – KAZAKH TV. All work was done in short period. Developing included: channel’s creative concept, developing of the unique font and color pallet, logo design, broadcasting graphics, series of channel IDs and promo.
First national satellite channel of Kazakhstan Republic – KAZAKH TV – was created by merging together «Kazakh TV» and «Bilim jene Maleniyet» (Knowledge and Culture) channels. Channel is broadcasting 24/7 on, Kazakhy Russian and English. Broadcasting spreads on 118 countries with potential 5.1 billion viewers.
The main idea of the new style of the channel is that it become a window to wonderful, bright and original world of Kazakhstan.
Project|
Rebranding and broadcast design for TKazakh TV channel
Production | SHANDESIGN.PRO © 2016
«Feel the Power» promo is all about the drive, energy and emotion of modern Kazakhstan. Unstoppable kaleidoscope of prominent imagery: historical monuments, handicrafts, music, ancient and moder architecture, art, family traditions, education, manufacture, science, everyday life, national food, national holidays, recreation, sport and many more that make this country unique.
New logo of Kazakh TV was a part of global channel rebranding. Studio had to complete an uneasy task – create a logo which would have global characteristics and at the same time stayed domestic, national. We called the concept «glocal» (global + local).
It was a real challenge for the team to find that balance between national authenticity and cosmopolitanism. There are several main symbols representing modern Kazakhstan – dynamically evolving country with its own history – side view of a golden eagle, sign stylized to ancient runic letters and corporate colors. Three lines in logo refers to implication to «Khabar» holding – one of the biggest media holdings in the region.
One of the goals of the studio was to show modern Kazakhstan with all it’s inimitable national colour.
The main element of the style is the side view of a golden eagle. By multiplying and scaling its different parts (face side, dynamic lines) we showed how the logo of KAZAKH TV could work. We use this elements in broadcasting design also. And in the series of IDs, promos and in main intro.
Done | main title channel intro. Kazakh language. Title - "Menin aelim".
Done | Tv show intro. Kazakh language. Title "Kun aynasy".
ID of Kazakh TV channel.
Key messege - Kazakhstan. Nearing the future
ID of Kazakh TV channel.
Key messege - Infinite discovery
ID of Kazakh TV channel.
Key messege - Stronger together
ID of Kazakh TV channel
Key messege - In the history flow
ID of Kazakh TV channel
Key messege - All sides of inspiration
ID of Kazakh TV channel
Key messege - Heritage of the great steppe
