Director Sergey Shanovich filmed Ulyana Pylaev and Anton Panufnik - the stars of the project “DANCES on TNT” - for a new fragrance advertisement.

about the project

" You are unique! Be yourself!" - slogan of Calvin Klein's new unisex-perfume CK One

Ulyana Pylaeva and Anton Panufnik are the stars of the DANCE show in Sergey Shanovich's new joint work with SHANDESIGN and TNT design teams . 

Minimalistic backgrounds without unnecessary details allowed us to focus on heroes and choreography. Particular attention was paid to lightening to create a neutral space. Dancers in the choreography of Dmitry Cherkozyanov were able to perfectly convey the energy of the fragrance, designed to emphasize the uniqueness of each of us.


Main characters | Ulyana Pylaeva and Anton Panufnik.

Dancers | Diana Mardini, Julia Akulina, Pavel Zatsepin, Daniil Kazak, Artem Nefedov

Production | SHANDESIGN.PRO © 2019

15 sec version


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